Flight Centre gave us full remit to create a online-only specific campaign.
Using data and key advertising principles, I created a micro story of a young couple booking a holiday using slice-of-life imagery and subverted expectations.
Animations were created using GSAP and the Playground xyz studio ad-tech. The end result on three formats was a campaign that had significant uplift with attention time, click-through and creative-attention tracker results and led to an increased advertising budget in 2024/25.
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