BRANDING

Citroën cactus LAUNCH

Automotive event branding

Branding

Art direction

Print design

Keynote

The Citroën Cactus national media launch was a highly organised event that spanned many locations.

The design process

I was tasked with creating artwork for the event for the press and digital media.

I was also highly involved in creating the presentation deck in Keynote, showcasing various engineering, features and marketing aspects of the car.

The Cactus was a departure from other Citroëns at the time as there was many personalised, playful styling options. The Cactus also featured protective airbumps on the doors and both the style of the car and its airbumps became graphic features for the Australian launch.
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Working with account managers, event managers, journalists, photographers and the client, I art-directed and designed all collateral included press kits, route charts, media coverage booklets, personalised agendas for the media, web interfaces and event signage.

It was a lot of work but always rewarding to see the end results.