BRANDING

Citroën cactus LAUNCH

Automotive event branding

Branding

Art direction

Print design

Keynote

The Citroën Cactus national media launch was a highly organised event that spanned many locations.

The design process

I was tasked with creating artwork for the event for the press and digital media.

I was also highly involved in creating the presentation deck in Keynote, showcasing various engineering, features and marketing aspects of the car.

Working with account managers, event managers, journalists, photographers and the client, I designed all collateral included press kits, route charts, media coverage booklets, personalised agendas for the media, web interfaces and event signage.

It was a lot of work but always rewarding to see the end results.